Consent basics
Customers should understand who is contacting them and what types of messages they will receive. Service notices do not automatically justify promotional campaigns.
Checklist
- Identify the sender and channel.
- Distinguish transactional notices from marketing.
- Record the time, source and wording of consent.
- Offer an easy way to opt out.
- Respect suppression lists immediately.
Messenger policies may impose additional requirements. WhatsApp's official Business Platform has approved-template requirements outside the customer-service window. SendSend is not intended to bypass provider rules.